2009 NC GOVERNOR’S CONFERENCE
ON HOSPITALITY AND TOURISM

EVERY PICTURE SELLS A STORY:
USING PHOTOGRAPHY (AND WORDS) TO SPREAD THE WORD

I. Photography (and words) can play a very important part in spreading the word:
          A. Brochures and other printed material.
          B. Advertising.
          C. Internet/websites.
          D. Press releases.
          E. Stories appearing in publications.
          F. Many other uses (the self-portrait on the right was shot during a photography project for Asheville and subsequently used
              in their travel guide, advertisements, and more).

II. No matter how you get the photography (and writing) accomplished, just get it done (and update it when appropriate):
          A. Hire a photographer and/or writer.
          B. ‘Trade’ with a photographer and/or writer.
          C. Get photographers and other journalists to visit to pursue stories and then see if you can procure some of the shots they get.
          D. Buy a digital camera (10+ megapixels, if possible) and shoot your own stuff.
          E. Get a variety of pictures that will tell (and sell) your unique story.

III. Work with photographers and writers to sell your story:
          A. Create a database of local, regional, and national publications/editors and freelancers.
          B. Send solid press releases and follow-up, when appropriate.
          C. Invite editors, writers, and photographers to visit during special events (or anytime!).